OUR WORK techchrunch
Reasserting TechCrunch Disrupt as the leading event for tech and startups in the industry.
TechCrunch Disrupt is one of the most anticipated events in the tech industry, where startups, investors, and media converge to showcase the latest innovations and trends. TechCrunch brought on FINN Partners to further increase visibility and garner attention for the event and its continued support of the startup community.
We worked closely with TechCrunch to further establish their reputable tradeshow, TechCrunch Disrupt, as a leading technology media event across various technology and startup industries.
GOAL
Continue to drive and grow TechCrunch Disrupt’s reputation as the leading event for cutting-edge technology startups in Silicon Valley and beyond.
SECTOR EXPERTISE
Technology
1B+
media impressions
289
tweets promoting event activities
155
pieces published
The Work
FINN secured millions of impressions through earned media while building strong relationships with key media influencers across the technology and startup genres, doubling KPIs for media attendance and coverage well beyond the previous Disrupt shows. Through our work, we expanded TechCrunch Disrupt’s U.S. and international media presence with the following key programs:
Media Relations: TechCrunch Disrupt brings together key leaders across various vertices from AI, SaaS, sustainability, fintech, hardware and more. FINN conducted deep media landscape research for the variety of vertices to ensure we were getting in front of relevant media. Leveraging the historical reputation of TechCrunch disrupt and the key speakers attending the show, FINN secured 150 media RSVPs to attend the show.
On-site Media Activations:
Media Exhibit Tours: Each day of Disrupt, media were invited to join 30-minute guided tours of select exhibiting Startup Battlefield companies on the show floor.
Daily Media Alerts: Proactively shared a snapshot summary of the key leaders and discussions that took place daily on the variety of stages. The media alerts served as a tool for media to pull valuable information including summaries, videos and images for their coverage pieces.
Startups: Proactively pitched over 300 participating startups to relevant reporters as well as facilitated a press conference and interviews for Startup Battlefield content finalists.