News and Insights

Experience Oman appoints FINN Partners as UK & Ireland PR, marketing and representation agency

March 12, 2025

London – Global independent marketing and communications agency, FINN Partners, has been appointed by the Sultanate of Oman’s Ministry of Heritage and Tourism to lead its PR, Marketing and Representation services, in the United Kingdom and Ireland.

The appointment has been announced following a competitive pitch, with FINN Partners tasked with promoting the Jewel of the Arabian Peninsula, Oman. FINN Partners’ communications strategy will focus on building, strengthening, and increasing share of voice for the Ministry of Heritage and Tourism for both consumer and travel trade in the UK and Ireland.

Saada AL Harthi, Business Development Director at the ministry, commented: “With the UK being an important market for us, we look forward to working with FINN Partners to help build brand awareness in the UK and Ireland by bringing to life the uniqueness of Oman and what sets it apart from other destinations in the Middle East. FINN Partners brings an in-depth knowledge of PR, marketing, and the travel trade for the United Kingdom, which provides us the opportunity to promote our key pillars for the destination”.

Amy Skelding, Managing Partner, UK Travel Practice, FINN Partners, added: “Oman is an exciting holiday prospect for consumers, from the rich culture and vibrant gastronomy scene to the transformational landscape and health & wellness experiences, there is something to suit every type of traveler. Experience Oman will be a flagship account for FINN Partners with a curated team from the travel PR, trade representation and consumer marketing teams.”

FINN Partners will focus on the key niches and destination pillars including health and wellness, outdoor experiences, arts and culture, culinary and heritage to secure destination coverage and drive brand awareness for Sultanate of Oman.

The FINN Partners UK Travel portfolio also includes brands such as Delta Air Lines, Tourism Ireland, Atlantic Canada, Pan Pacific Group, Intrepid and Accor.