Professional Experience
I’m a communications strategist with a diverse set of experiences across the communications spectrum – from brand consulting, where I delved into all aspects of qualitative/quantitative research and semiotics in marketing, to public affairs, as well as corporate and consumer PR. With that interdisciplinary perspective, I’ve had the privilege of advising and training senior leaders at Fortune 500 and FTSE 250 companies, as well as facilitating pan-APAC communications reviews, creative ideation exercises, as well as thought leadership programmes and crisis response. My work has also given me the opportunity to shape public narratives, from international trade discussions at APEC to social enterprise positioning in Singapore.
Blessed are those who plant a tree under whose shade they will never sit.
- anonymous
How'd you get here?
At 13, I left home in Indonesia to pursue my studies in Singapore – probably the single most consequential decision I’ve ever made, for it broadened my world beyond what I could have imagined. And I think it is that penchant for venturing beyond boundaries (and veering just slightly off the beaten path) that has taken me from the world of campus journalism to the backstage press conference at the Bollywood Oscars, from beer branding and milk carton design on supermarket shelves, all the way through to the realm of flash storage, luxury hotels and commercial properties, third-party cookies and first-party data… And long may that journey continue, so that I can keep doing my part to pave the way for the next generation of curious cats and communicators.