OUR WORK Honeywell
Breathe Easy: How Honeywell is driving action for better indoor air.
Did you know that 90% of our time is typically spent indoors? Before the COVID-19 pandemic, it was a common assumption that the air inside was clean. However, the pandemic revealed the stark reality of indoor air quality. As people found themselves confined to their homes, Honeywell collaborated with FINN to raise awareness among the general public and key decision-makers about indoor air quality and the most effective ways to create healthier indoor environments.
GOAL
Lead the Healthy Buildings movement during a time when all eyes were on indoor air quality as an essential element to make people feel safe and healthy.
SECTOR EXPERTISE
Technology
ACCOLADES
PRWeek US: Best in Technology
SABRE: B2B Marketing Communications
Global SABRE: Top 40 Global Campaign of the Year
PRSA Silver Anvil: Business-to-Business
The Work
We delivered a data-driven, three-pillared campaign:
- Drove thought leadership through creative content, promoted via paid social.
- Educated target audiences through Honeywell’s first annual occupant survey, building trends report, and vertical storytelling.
- Created joint media opportunities with credible and validating third-parties such as the International WELL Building Institute, Jacksonville Jaguars and Syracuse University.
Honeywell saw a dramatic increase in blog traffic due to strategic paid promotions highlighting thought-leadership articles, such as an influential op-ed co-authored with the president of the International WELL Building Institute, emphasizing the need for improved air quality in schools. By addressing the previously overlooked issue of indoor air quality, Honeywell effectively marketed its healthy building solutions to an audience seeking detailed information on this crucial subject.
Additionally, Honeywell timed its media outreach to coincide with key moments such as the return to schools and offices, the emergence of new COVID-19 variants, and peaks in holiday travel, thereby positioning itself as a prominent authority on healthy building practices.
This campaign contributed to the movement to create better standards for the air we breathe 90% of the time.