News and Insights

FINN Luxe is appointed UK and US PR retainer agency for Pan Pacific Hotels Group and Flagship hotel, Pan Pacific London

January 28, 2025

FINN Luxe, the dedicated luxury offering at FINN Partners, has been appointed as the UK and US retainer PR agency for global hospitality company Pan Pacific Hotels Group as well as its first property in Europe, Pan Pacific London, starting January 2025. The appointment follows the launch of Pan Pacific Hotels Group’s global enhancement plan in 2021, which included the opening of Pan Pacific London as its European flagship the same year, and award-winning Pan Pacific Orchard, Singapore in 2023.

Based out of London and New York, the PR agency team will drive brand visibility for Pan Pacific Hotels Group and Pan Pacific London. Pan Pacific London was designed in collaboration with the renowned multidisciplinary studio Yabu Pushelberg and has redefined urban luxury in the UK capital since its debut in 2021. Pan Pacific London has consistently earned the coveted 5-star rating from Forbes Travel Guide, solidifying its position as a premier destination for wellness, fine dining, and family-friendly stays. Nestled in the heart of London, just steps away from Liverpool Street Station, the property invites affluent travellers and discerning guests to indulge, dine, and rejuvenate in its distinctive spaces.

“As one of London’s newest luxury hotels, we are proud to offer travelers an experience of graceful luxury, inviting them to discover a unique and captivating side of the city in one of its most vibrant and well-connected neighborhoods. We are thrilled to start working with FINN Luxe and are confident that their deep expertise in travel and cross-sector luxury will help us resonate even more meaningfully with discerning travelers in the UK and US,” said Michelle Whittemore, Director Marketing Communications at Pan Pacific London.

Headquartered in Singapore, Pan Pacific Hotels Group boasts a portfolio of over 50 hotels, resorts and serviced suites across three brands – Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL. Through its “Version 2.0” vision of Graceful Luxury, the brand emphasizes mindful architecture and award-winning designs, realized through collaborations with renowned architects and interior designers. Pan Pacific Hotels Group’s vision is exemplified by its Singapore’s luxury flagship, Pan Pacific Orchard, which has been recognized as one of the World’s Most Beautiful Hotels by Prix Versailles and awarded Best Tall Building (Worldwide) by the Council on Tall Buildings and Urban Habitat (CTBUH).

“We are honored to be given such an exciting mandate to support Pan Pacific Hotels Group and Pan Pacific London across the UK and US. Brands increasingly expect agencies to be able to cover multiple regions, and I believe the appointment speaks to our ability to put together expert teams that work together seamlessly to navigate distinct landscapes and audiences around the world” said Debbie Flynn, Managing Partner of Global Travel at FINN Partners.

Gregory Cole, Senior Partner of FINN Luxe in EMEA added, “Both Pan Pacific Hotels Group and Pan Pacific London are leaders in luxury hospitality today and offer a fresh vision of the future of luxury hospitality, inspired by their Asian roots. There are many stories to tell on their success and their beautiful offering, and we are excited to bring these to life.”