News and Insights

FINN Partners Named Agency Marketing Partner by Fintech Powerhouse Apex Fintech Solutions

January 15, 2025

NEW YORK—Global independent marketing and communications agency FINN Partners has been tapped by fintech powerhouse Apex Fintech Solutions Inc. (“Apex”), an innovation launchpad for the global investment ecosystem, to lead its growth marketing strategies and programs. Apex delivers best-in-class technological solutions for fintech and advisory firms.

Apex chose FINN as a core marketing partner for its expertise in the financial services and technology sectors as well as FINN’s track record of bringing fintech products to market.

“FINN knows fintech and FINN knows the challenges our customers face,” said Joe LaCriola, Senior Vice President, Head of Marketing. “Because of that, we were able to build and drive a marketing strategy at an accelerated pace.”

Both FINN and Apex have been recognized widely for their commitment to innovation. FINN was named to Fast Company’s 2024 Most Innovative Companies list. Apex was recently included in CNBC’s World’s 250 Top Fintech Companies of 2024 list as well as the Inc. 5000 list of the fastest-growing private companies, among numerous other awards.

“When clients and agencies both have innovation in their DNA as FINN and Apex do, it creates a generative partnership where bold ideas flourish,” says Noah Finn, Founding Managing Partner of FINN. “Our starting place is always what’s possible and what’s next. That shared future-forward mindset drives strong results.”

Apex has partnered with FINN Partners to develop a comprehensive communications program aimed at elevating brand awareness and deepening appreciation for Apex’s innovative investing and wealth management tools. Central to this effort is growing the market for Apex Ascend™, a groundbreaking platform that empowers companies managing investment portfolios to operate more efficiently and navigate global risk with greater ease. This collaboration spans events, PR, digital strategies, and other marketing initiatives, ensuring an integrated approach to amplifying Apex’s impact in the financial sector.

“FINN is a global, full-service agency that retains a boutique, very personal feel,” said LaCriola. “The trust and confidence we quickly built with the FINN team is rare. I’m excited for the relationship to grow—and grow great results—into the future.”