News and Insights
Delta Air Lines Appoints FINN Partners as its European PR Agency Following Competitive Pitch
January 23, 2025
Commencing this month, FINN Partners has joined with Delta Air Lines as its PR agency for Europe, working alongside its in-house communications teams based in Amsterdam and Atlanta. FINN Partners’ Travel Practice in the UK and Germany, with partner agencies in France and the Netherlands, will be responsible for implementing the airline’s PR and communications strategy for the UK and key Continental European markets.
FINN Partners, the global independent marketing and communications agency, will deliver brand awareness-raising corporate and consumer communications including press office, digital amplification, events, partnerships and thought leadership. This will mark the first time the airline has had a pan-European PR & communications agency.
America’s most awarded airline, Delta Air Lines operates up to 5,000 flights daily to more than 290 destinations across six continents. Serving more than 200 million passengers in 2024, Delta Air Lines prides itself on delivering a world-class customer experience, industry-leading customer service innovation and reliability to its passengers. This year is set to be the airline’s biggest yet, celebrating 100 years of operations and the accolade of being the oldest airline in the USA. Celebrations commenced this month with a keynote speech from CEO Ed Bastian outlining the airline’s vision for the future of travel at one of the world’s largest and most influential technology exhibitions, CES in Las Vegas. 2025 will see a multitude of announcements, innovations and collaborations as Delta Air Lines marks this major milestone.
Peter Finn, Founding Managing Partner, FINN Partners, said: “I am very proud that our EMEA team has been selected to represent Delta Air Lines, not just because it is a powerhouse brand but because it is a great cultural fit with FINN. Throughout the entire process as we learned more about each other, it became apparent that our values are aligned as we both care deeply about our customers, our social responsibility, sustainability, our communities, and diversity, equity and inclusion.
In 2024 both FINN Partners and Delta Air Lines were named in Fast Company’s World’s Most Innovative Companies List and we are genuinely excited about what 2025 will hold as we collaborate with the excellent in-house team to elevate Delta Air Lines’ presence in these key European markets in this celebratory year and we are looking forward to supporting the brand’s promise to Keep Climbing.”
Debbie Flynn, Managing Partner, Global Travel Lead will serve as senior strategic counsel on the account which will be led by Amy Skelding, Managing Partner, Travel EMEA; Natalie Wilson, Senior Vice President, Travel UK; and Anneka Roberts, Senior Vice President, Digital Travel UK.
The FINN Partners EMEA Travel portfolio also includes destinations such as Belize, Greater Palm Springs, Orlando, Iceland, The Bahamas and brands including Intrepid, Accor and Travelzoo.
For more information about Delta Air Lines visit www.delta.com
For more information about FINN Partners EMEA visit www.finnpartners.com