OUR WORK RedClick
Pedalling to Progress.
RedClick is the Irish consumer-facing brand of Generali Group, a global leader in insurance.
RedClick officially entered the Irish market in 2024, providing motor and home insurance solutions to a growing customer base of over 250,000. With 400 employees across offices in Dublin, Cavan, and Enniskillen, RedClick’s mission is to deliver simple, accessible, and community-focused insurance services.
Key to its brand ethos is sustainability, road safety, and fostering healthier lifestyles—values that guided its decision to partner with the iconic dublinbikes scheme, as part of its Irish market entry strategy.
GOAL
To make a meaningful entry into the Irish market, RedClick sought to align its brand with a trusted, community-focused initiative that resonated with its target audience. Partnering with dublinbikes provided the perfect opportunity to combine visibility, community impact, and shared goals.
SECTOR EXPERTISE
Professional Services
The Work
Rebranding and Launch
- RedClick secured naming rights to the bike-sharing scheme, rebranding it as RedClick dublinbikes in November 2024.
- A high-profile launch showcased RedClick’s shared vision with Dublin City Council and JCDecaux, with branding integrated across bikes, docking stations, service vehicles, and digital platforms.
Innovative Campaigns
- ‘Shared Streets’ with Christopher Ward: RedClick collaborated with renowned on-street photographer Christopher Ward (aka Model Strangers) to celebrate the users of RedClick dublinbikes. Ward’s portraits and interviews captured the diverse stories of Dubliners, reflecting the city’s vibrant culture and the role of cycling in people’s everyday lives.
- Free Journeys for Election Day: On November 29, 2024, RedClick dublinbikes offered free 1-Day Tickets to encourage voter participation during Ireland’s General Election. This gesture garnered significant national tier one media coverage and social engagement.
The Results
- RedClick achieved increased brand recognition within the first month of its Irish operations.
- Visibility across Dublin through branded bikes, docking stations, and promotional campaigns positioned RedClick as a household name in urban mobility.
- ‘Shared Streets’ Campaign: Generated significant engagement on social media and local press, with Christopher Ward’s storytelling highlighting RedClick’s human-centric approach to its brand.
- ‘Pedal to the Polls’ Initiative: Demonstrated RedClick’s civic-mindedness, removing transportation barriers for voters and reinforcing its community-first philosophy.
- Campaigns were covered by major outlets, including RTÉ and The Irish Times, while social media campaigns amassed almost 300,000 impressions and over 18,000 engagements within weeks of the launch.
- RedClick’s association with inspiring storytelling and civic engagement strengthened its emotional connection with Dubliners.