News and Insights
Supercharge Your Communications for the Travel Tech Landscape
November 4, 2024
There is no doubt that technology innovation has propelled the travel industry forward. In the past several years, tech has moved from an enabler of travel to a disruptive agent of change. The way we plan, book and experience travel is being transformed by AI, biometrics, blockchain, data analytics, virtual and augmented reality, and a host of other technologies.
While this rapid pace of change has left some companies wondering where to go next, it has also created opportunities to gain an advantage in this dynamic market. Whether you’re a startup or an established brand at the forefront of travel tech, here are five key strategies to ensure your company’s message breaks through the noise to earn you that coveted competitive edge.
1. Leverage Storytelling that Solves Pain Points
Storytelling that addresses pain points – such as antiquated booking options, lack of personalization or outdated expense management processes – is a powerful way to engage customers and other stakeholders. Steve Singh, investor and chairman of travel management company Direct Travel, sets a good example of this strategy in his vision for The Perfect Trip. This approach addresses how a modern technology stack, combined with exceptional service, can meet the changing demands of businesses and their travelers.
2. Own Your Differentiation
If you’ve carved out a unique space in the travel tech market, such as group, luxury or green travel, become the voice of that sector. It’s better to own a segment than try to be everything to everyone. Over time, you will become the go-to resource for industry insights.
3. Insert Your POV on Hot Button Topics
There are many technologies creating profound ripple effects in travel. One example is AI, which is delivering new levels of personalization, efficiency and real-time decision-making. From optimizing flight routes to predictive maintenance and enhancing customer service, AI is revolutionizing how travel companies operate. Media, travel managers, online travel agencies and other stakeholders are hungry for expert insights on the impact of industry-wide shifts and how they can be leveraged.
4. Drip-Feed Data-Driven Insights
Data insights offer brands the opportunity to build credibility, authority and trust. Companies and organisations that share insights from surveys or proprietary data on a consistent basis can create a groundswell of buzz. Over time, stakeholders will start to eagerly anticipate findings. Travel tech companies should focus on data insights that add a new dimension to existing industry conversations, reveal shifts in trends or identify emerging opportunities and challenges that will impact the industry.
5. Prioritize Use Cases of Tech in Action
Showcasing real-world use cases humanizes a brand and provides social proof. With technologies such as AI disrupting the status quo, seeing and hearing from everyday customers can inspire confidence in this new wave of travel tech offerings. Real-world examples enable potential customers to envision how tech will improve their own travel experience.
Together, these strategies will prime your company for success as travel technology continues to evolve.
Originally posted on Travolution in November 4, 2024.
POSTED BY: Karli Barokas
