News and Insights
BOOM SCROLL: NOVEMBER 2024
November 11, 2024
Need to speed-read your social feed? Here’s the social intel from last month you definitely need to know.
tl;dr
Instagram carousels expand their reach in Reels, Facebook gets a Gen-Z facelift, LinkedIn sees a CEO surge, TikTok emerges as a next-gen financial advisor, and Netflix opens up to social sharing.
#1 Instagram: Reach More Audiences with Carousels
Photos and carousels are now invading the Reels tab to help you reach more people who aren’t following you… yet.
💥 The Boom
– Carousels offer more engagement opportunities than single-image posts
– Multiple slides mean more chances to appear in your target’s feed
Our take
Carousels are a fun and high-impact way to stand out in the Reels feed (Instagram’s new holy grail). Make them visually striking and tell a story that sparks engagement. The more slides, the merrier (but no more than 20!).
#2 Facebook: A Gen Z Glow-Up
Facebook is rolling out updates to win back the youths, focusing on local communities and entertainment over friend-based social networking.
💥 The Boom
– A new Local tab consolidates Marketplace, Groups, and Events
– An Explore tab serves up algorithm-powered personalized content
– A revamped Video tab caters to Gen Z’s habit of spending 60% of their time on FB watching videos
Our take
While other platforms steal the show, Facebook remains a social media giant that isn’t going anywhere anytime soon. With all of these changes coming, lean into engagement by using video to reach younger audiences.
#3 LinkedIn: CEOs Are Logging On
LinkedIn usage is surging, especially among CEOs and the C-Suite. Why? CEOs have influence, and LinkedIn users are willing to listen. Plus, new AI tools make posting easier even with a busy schedule.
💥 The Boom
– Business leaders are flocking to LinkedIn as they turn away from X
– CEOs see an approximate 39% rise in followers with more frequent posting
Our take
CEOs and the C-Suite are realizing the power of their personal brands on LinkedIn. Authentic thought leadership can build trust and boost your organization’s reputation.
#4 TikTok: The Rise of Investment-Tok
Gen Z and younger millennials are turning to social media for financial guidance. TikTok tops the list for young investors, even as experts warn about the potential for misleading content.
💥 The Boom
– TikTok dominates for Gen Z investors, Facebook leads for older gens
– 73% of investors want more verification of financial content creators
Our take
The rise of investment-Tok highlights the demand for accurate, accessible and affordable financial guidance. Financial brands that deliver trusted and compliant content could see a spike in engagement among social-savvy investors.
#5 Netflix: Password sharing? No. Social sharing? Yes!
Netflix is loosening up and allowing subscribers to share clips to social media with its new “Moments” feature, starting with iOS Netflix pause screens.
💥 The Boom
– Moments can (for now) be shared to Instagram, Snapchat, Facebook, and more
– Shared clips link back to the original Netflix show or movie
– Moments launches on iOS first, with Android to follow
Our take
Even the most protective brands are embracing social sharing. Rather than restrict sharing for those who want to engage with your brand, make it easier for them to spread the word. Shares and views are invaluable, so don’t be surprised if other streamers quickly follow Netflix’s lead.