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Lee County, Florida Appoints FINN Partners as its UK, Ireland, and Scandinavia PR, Marketing and Representation Agency

October 29, 2024

The Lee County Visitor & Convention Bureau, dba, Fort Myers – Islands, Beaches and Neighborhoods, has appointed global independent marketing and communications agency, FINN Partners, to lead its PR, marketing and representation in the United Kingdom, Ireland and Scandinavia after a competitive pitch process earlier this summer.

FINN Partners’ London travel team is tasked with promoting Fort Myers’ beaches, islands and neighbourhoods as the area continues its redevelopment and growth following its recovery from 2022’s devastating Hurricane Ian. The communications strategy developed by the FINN Partners team will focus on building, strengthening, and increasing share of voice for Fort Myers for both consumer and travel trade and driving visits from the UK.

Tamara Pigott, Executive Director, Fort Myers – Islands, Beaches and Neighborhoods, commented:

“The UK has consistently been one of our top international markets, bringing thousands of leisure visitors each year. We’ve been actively pursuing this market for many years and are excited for our new partnership with FINN to expand our efforts and welcome more visitors to experience the beauty of the greater Fort Myers area.”

Amy Skelding, Managing Partner of FINN Partners Travel, added: “We are really proud to be working with Fort Myers at such a crucial time in the destination’s recovery – it is a very special place, known for its stunning natural beauty, diverse wildlife, and breathtaking beaches, and we are chomping at the bit to get stuck into all the incredible seafood! The Visit Fort Myers team has been as warm and welcoming as the destination itself and we relish the opportunity to entice UK, Irish and Scandinavian travellers to explore this Florida Gulf Coast gem.”

Led by Laurel Waldron, Vice President, for PR activity and Matthew Gardiner, Senior Vice President for trade activity, FINN Partners will focus on Fort Myers’ unique offerings within Florida to secure destination coverage and drive brand awareness among the UK traveller.

The FINN Partners UK Travel portfolio also includes destination clients including Ireland, Bahamas, Greater Palm Springs, Orlando, Italy and Malta.