News and Insights

Finn Partners Acquires The Brighter Group

January 8, 2018

I am very pleased to announce that Finn Partners has acquired one of the UK’s most dynamic travel public relations and marketing agencies— The Brighter Group.

The Brighter Group is a 20-person, London based firm headed by Debbie Flynn. The new firm will be known as The Brighter Group, a Finn Partners company. Our London office now has a staff of about 50 and Finn has almost 70 PR professionals in EMEA overall.

Finn’s tourism group is one of our core US practice areas and we have been eager to add a London travel team so we can offer support in EMEA to our existing client base composed of world-class destinations, global airline and hotel brands, and travel services companies. This practice is led by Gail Moaney, a Finn Partners founding managing partner. With the acquisition of the Brighter Group, we will be adding about 20 new clients, including Avis, Belize, Dubai, Iceland, Jordan, and South African Tourism.

The acquisition reflects another important step in our global expansion as it builds our presence in London and Europe overall, which has been a top priority. This comes on the heels of acquiring ABI, the international B2B industrial marketing and PR agency with offices in NY, London, Frankfurt, Singapore and Shanghai in September 2017.

Acquiring The Brighter Group also underscores our focus on continuing to bolster our marketing and communications offerings – from advertising and branding, to social programming, crisis communications and traditional media relations. Additionally, we remain committed to evolving our ‘best place to work’ culture and to building a diversified and talented network of the most talented PR professionals around the world— both are values that The Brighter Group shares with us.

We are very excited and we look forward to a successful future together.

POSTED BY: Peter Finn