OUR WORK LivePerson
Taking Curiously Human conversations social for LivePerson
Social Media Management for LivePerson, an industry leader in conversational AI technology for more than 25+ years.
Taking charge of the social media strategy
With a focus on delivering real outcomes, LivePerson’s mission is to create personalised digital experiences that make life easier by transforming who, what, why and where people communicate with brands.
Alongside general day-to-day social media management of their platforms, LivePerson tasked the FINN team with helping them organise and optimise their social media approach for the launch of their new, Curiously Human™ AI advancements.
Assisting and amplifying a successful product launch
During this important launch period for their Curiously Human™ AI advancements, we created an hour-by-hour content plan to ensure smooth running and therefore a successful launch on social.
As content was created for this plan, we also provided guidance to the internal design team at LivePerson on how to edit and optimise promotional videos, for the best results across social media platforms.
Strategising a new approach
As a brand, they had struggled to understand what content their audience responds to best and experienced difficulty offering a variety of topics and formats, all whilst maintaining regular posting.
Therefore, following the successful launch in February, we continued to work with LivePerson in developing an ongoing content strategy for social media. By looking at a variety of different approaches, including detailed competitor and industry analysis, we began to explore how they position themselves as an industry leader on social media within AI conversations around the world.
+2,328
Average monthly follower growth across all platforms
+42%
Content impressions on Linkedin
+40%
YoY follower growth on Linkedin
“The FINN Social Media team have been absolutely fantastic to work with.”
Anastasia M
Marketing Manager