OUR WORK Little Caesars
Launching the UK’s first Little Caesars store in Derby
Little Caesars is the third largest pizza chain globally, and this year expanded its international remit with the launch of its first UK store, in Derby. Our social media team helped execute an epic launch event to commemorate the occassion.
A grand event for a grand opening
Little Caesars Pizza offered the first 100 customers a years’ worth of free HOT-N-READY® pizza.
Our goal was to spread the word, attract the local community, and ensure the event was a huge success.
Our aims were to:
Understand the UK Audience
Localising the American Little Caesars brand to fit the British consumer
Generate Event Awareness
Generate awareness on social media to see event attendance
Capture Content
Shoot content on the day to capture the moment
Connect with the Local Community
Position Little Caesars as Brits favourite new neighbour
An integrated approach for a successful launch event
MintTwist’s social media team worked in parallel to PR colleagues to pull it off.
In the build-up to the event, social media content was created and promoted to the local area to spread awareness of the event and the epic prize up for grabs. The local community were shocked at the opportunity to win a year’s worth of free pizza.
On the day, queues formed hours before the doors opened, and multiple local press outlets reported the story.
The event was a huge success with a great turnout, happy customers, reviews, and coverage.
Little Caesars has made its mark on Derby, positioning itself as the much-loved new neighbour in town.
How the event went:
100+
Attendees
14
Pieces of coverage
1.98mil
Est. Coverage Views