SEO Ecommerce
Ecommerce SEO campaigns designed to grow your sales
We are an ecommerce SEO agency that is expert in driving up your organic search traffic numbers for products, categories and high-level search terms.
We are experts at SEO for ecommerce websites
We’ve helped dozens of clients increase sales through the growth in organic search engine traffic.
We are an SEO agency that specializes in helping businesses optimize their e-commerce websites to grab a much larger chunk of the search traffic in their online retail niches.
Whether you have 50 products in your store, or 5,000, we are here to help your business thrive in the search rankings.
Product and category optimization
Optimizing product and category pages with rich content and keywords, powered by keyword research and analytics will help to increase your page rankings
Site architecture and navigation
Creating a logical and easy-to-navigate site structure is crucial for e-commerce SEO, making it easy for users and search engine crawlers to find and access content
Ecommerce backlinks
Earning high-quality backlinks from other relevant, authoritative websites in your industry or niche will significantly improve your e-commerce website’s own authority, helping you to dominate the SERPs
Our ecommerce SEO services
Our team of ecommerce SEO Experts can help you to improve the visibility of your online store in targeted search results for your products and categories, driving more high quality, high intent traffic to your website, and increasing the authority and relevance of your store.
As a leading SEO agency, we have used ecommerce website SEO to help dozens of online stores grow organic traffic to their websites over the last 10 years, and we pride ourselves in how much value we can add to your organic sales channel.
Some of the core tactics that will be looked at for you include:
- Keyword research and analysis
- Meta data review and optimization
- Product page and category page optimization
- Product and category content optimization
- Landing page creation
- Internal linking
- Rich snippets and schema markup
- Blog content and other product rich content
- Guides and how to articles
- Website traffic analysis
- Customer reviews
- Conversion rate optimization
- Outreach and backlink acquisition
- Influencer outreach
- Guest posting
- Google My Business optimization
- Local citations
Ecommerce SEO packages
Our SEO services are managed by your account manager based in London. All our ecommerce SEO packages operate on a monthly retainer basis, with specific tasks varying month on month, depending on the precise needs to the campaign.
Typical monthly packages are as follows:
- Light Ecommerce SEO Package
Suitable for smaller ecommerce stores focusing on a few core categories of products, in very specific niches and online competition is lower. - Standard Ecommerce SEO Package
For larger ecommerce websites with more complex product categorization, and those sites selling in niches which are a little more competitive. - Intense Ecommerce SEO Package
A bespoke package created for sites that are selling in very competitive niches, or sites that have a huge number of products in a large number of categories and subcategories.
Keyword research and product optimization
As part of your ecommerce SEO Project, we will need to understand the following:
- Product and Category Keywords
Ensure that each of your products and categories are fully optimized, including titles, descriptions, images and alt text, metadata – making use of all the tricks of the trade to help you stand out. - Competitor review
We will review and understand what some of your closest local competitors are targeting - Website content
We will create a plan for updating, or creating new, content for your website that specifically targets each group of product and category keywords. - Prioritization
Which of these keyword/product groups is going to have the biggest impact on your business. Search volume will play a part in this process, as will profit margins on particular product lines.
Content for ecommerce stores
Aside from product and category information, we will need to introduce or improve upon other areas of content on your website
Blog posts—A great way to improve your website’s visibility on search engines, targeting longer tail keywords. Use blog posts to share industry news, trends, and insights, as well as tips and how-to guides related to your products.
Customer reviews—Encourage your customers to leave reviews on your product pages, helping website’s visibility on search engines and provide social proof to potential customers.
Video content—This will help improve your website’s engagement and user experience. Where possible, create product videos, tutorials, or explainer videos to showcase your products and engage your audience.
FAQs —These are a great way to improve the user experience and to provide additional value to your customers by answering common direct questions about your products, or more generic questions in your space.
User-generated content—Encourage your customers to share their experiences with your products with photos and reviews on social media, featuring the very best content on your website to provide social proof and further engage your audience.
Ecommerce platforms
We’ve worked with all the major ecommerce platforms when running SEO projects for ecommerce websites. We regularly work with:
We are also regularly working with much larger enterprise systems such as Oracle ATG and Microsoft Commerce Server.
Our experience with these platforms also means we can provide SEO migration services when you’re considering re-platforming. If you are looking into a new CMS for your site, here are some re-platforming considerations for ecommerce sites.
Expert ecommerce website design
Having a beautiful looking ecommerce website design will help to convert much more of the traffic that your SEO project is generating.
The work doesn’t stop with a stunning e-commerce website design and a well developed ecommerce administration platform. There will always be ongoing work to make the ecommerce website work harder for your business and to drive more traffic to your online store.
Our team of ecommerce development and design experts work closely together with our marketing department to ensure your website will rank well and convert through our search engine optimization or conversion rate optimization services.
Ecommerce stats
The UK has the third-largest ecommerce market in the world, after China and the United States, with an estimated market size of £141.33 billion in 2021.
In 2020, ecommerce sales in the UK grew by 14.3%, with online spending accounting for 28.4% of all retail sales, according to the Office for National Statistics.
COVID-19 pandemic has only accelerated the shift to ecommerce in the UK, with online sales accounting for a record 36.2% of all retail sales in November 2020
Interestingly, mobile commerce (m-commerce) is still on the rise in the UK, with mobile devices accounting for 47.4% of all ecommerce sales in 2020, according to eMarketer.
Amazon is the most popular ecommerce platform in the UK, with a market share of 39.7%, followed by eBay (18.1%). Take a look at our Amazon SEO and Amazon PPC services if this platform is of interest to you.
Fashion and beauty are the most popular categories for online shopping in the UK, accounting for 27% of all ecommerce sales, followed by homeware and furniture (16%) and electricals (13%), according to a report by Mintel.
Free delivery is the most important factor for UK consumers when making online purchases, according to a survey by PwC, with 58% of respondents stating that they would abandon their cart if shipping was not free.
