SEO German

We can help you dominate the German search engines

If the German market is important to your business, we can help you rank higher in the German search engines.

Growing the visibility of your website in the German Market

Supercharging your website traffic in German search engines.

Successful and sustainable German SEO campaigns require a well crafted blend of highly technical website expertise, large amounts of engaging, shareable local language content, and brand exposure through targeted local market outreach and digital PR campaigns.

Improving your organic search rankings in multiple languages has no doubt become more complicated, but with the right German SEO strategy, and the help of an expert German SEO agency based in London, you will be able to drastically impact your website’s rankings, whether you are targeting Germany, Austria or Switzerland.

German reach

Having the content of your website in German allows your business to connect directly with people right across Germany.

Localization

We offer comprehensive German content creation and translation services as part of our SEO offering, helping you to be relevant in the German market.

Expert SEO

Our German SEO specialists will ensure your site is optimised perfectly in Germany using data driven German keyword, competitor and web traffic analysis.

The German search engine landscape

Google.de
Google is the most popular search engine in Germany, with a market share of around 90%. Optimizing for Google.de is essential for any SEO in German
Bing.de
Bing is the second most popular search engine in Germany, with a market share of around 5%. While it has a much smaller market share than Google, it is still worth optimizing for Bing.de, as it also powers Ecosia.org’s results
Yahoo.de
Yahoo is another search engine that is used in Germany, although its market share is relatively small, around 1%. It is worth considering as part of your German SEO strategy, but not as a top priority

German language and culture

There are some important things to consider before we embark on SEO in German.

Germany is one of the economic powerhouses of Europe, and offers great business opportunities to those who operate in German markets, however there are some key points to consider before we undertake SEO in German:

German language and culture
Before getting started with German SEO services, you should have a good understanding of the German language and culture. German is a complex language with different regional variations, and cultural differences can impact how content is perceived. Therefore, it is important to tailor your website and content to the German audience.

German Competitor analysis
Our German SEO experts will conduct a thorough analysis of your competitors in the German market to understand what they are doing right and what you can learn from them. Analyzing their keywords, content strategy, and backlink profile can help you gain insights into the German market and optimize your SEO strategy accordingly.

German Keyword research
Conduct keyword research specifically for the German market to identify the most relevant and high-traffic keywords for your industry. Ensure that your German keywords are accurately translated and localized to suit the nuances of the language. You can also use Google Trends to see which keywords are trending in the German market and adjust your strategy accordingly.

Kicking off your German SEO campaign

It all starts with a research and audit phase of work.

If you are already running an SEO campaign for your UK website, we can take all the learnings from that campaign and feed it into the research and audit phase of the German SEO project.

Our German SEO consultants report will outline the following essential tasks:

German web traffic Analysis
SEO performance in the German market
Competitor analysis in Germany
On-page analysis of your German content
Off-page optimization tactics for Germany
Keyword analysis in German
Hreflang tag review
A bespoke, Germany-specific SEO campaign plan

Backlinks from German websites

It’s important that we source local German links back to your website. In order for your website to be taken seriously in German search engines, it is important that we build links from German websites to your domain so we can grow local market relevancy.

We research relevant websites to discover German websites that are relevant to your industry and have a high domain authority. Once we have our list, we look to create valuable and relevant content that these German websites would want to link to. This can be in the form of blog posts, infographics, or research studies.

We then reach out to the website owners and either offer your content to them as a resource that their audience may find valuable, personalizing the outreach and explaining how your content will benefit their audience.

Alternatively, we also write guest posts for German websites and include links to your website within the content. Where we can, we also make use of relevant local directories, such as Yelp.de or GelbeSeiten.de, as places to list your business, including a link back to your website.

Content creation for the German market

German is the official language in Germany, Austria, and parts of Switzerland, so we need to ensure your content is written in the correct dialect and uses proper grammar and spelling for the specific region you are targeting.

When creating content for a German audience, we must consider that it has its own unique culture and traditions. it goes without saying that so we need to avoid using any potentially offensive language or culturally insensitive content.

We always conduct keyword research using German search terms to identify the most relevant keywords for your target audience. It’s important that we use the correct German keywords and phrases to ensure the content we create will rank well in German search engines for our core target phrases.

Localizing your content for the German market by using local references, currency, and units of measurement, showing that your website is relevant to German users and improve your visibility in German search results.

And always remember: Germany has strict legal requirements for online content, such as data privacy regulations and online marketing laws, so we need to make sure that your content complies with these regulations to avoid any legal issues.

Our multilingual SEO services, take all of this into account when designing a successful SEO campaign to help boost your your website’s ranking on top search engines such as google.de and yahoo.de.

Digital marketing in German

Aside from SEO, we can also provide expert digital marketing services in German, including:

Additionally, we can design, develop and build websites suitable for the German market.

Optimized and designed for the local market and including functionality to provide you with the highest ROI possible.

German SEO FAQs

What are the most important German search engines?

The most important search engine in Germany is Google.de, which has over 90% market share. Other important search engines include Bing.de and Yahoo.de.
How do I conduct keyword research for the German market?

We use German keyword research tools like the Google Ads Keyword Planner, Sistrix, and Keyword Tool to identify relevant German keywords.
Should I use a .de domain for my website?

Using a .de domain can help improve your visibility in German search results and show that your website is relevant to the German market.
Do I need to translate my website into German?

Translating your website into German is essential to appeal to German audiences and improve your visibility in German search results.
What are the best on-page SEO techniques for German websites?

Optimize your website for German keywords, ensure your content is unique and relevant, use descriptive meta tags, and optimize your website structure and navigation.
How do I build links from German websites to my domain?

Build relationships with relevant German websites, create valuable content, guest post on German websites, and use local directories to list your business.
Are there any cultural differences I should consider when optimizing for the German market?

Yes, it’s important to consider cultural differences when creating content and optimizing your website for the German market. Avoid using offensive or insensitive language, and ensure your content is culturally relevant and appealing to German audiences.
How long does it take to see results from my German SEO campaign?

It can take several months to see significant results from your German SEO campaign, depending on the competitiveness of your industry and the keywords you are targeting.