Professional Experience
I love to win the internet, don’t you? I’m a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. “The future is my favorite,” is one of my favorite mantras to lean into as we consider the new and what’s next in this industry. In previous roles, my teams have built future-proofed, integrated marketing strategies for brands like Arby’s, 3M, and State Farm, monetized trending topics for brands like Fruit Roll-Ups and Totino’s, built the social strategy for the U.S. Army and Nike Sportswear, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. At FINN, I lead creative strategies and integrated marketing programs for brands rooted in consumer insights, digital and social media, creative technology, PR, content strategy, and the cultures that knit them together. Now that’s how you win the internet.
Nothing draws a crowd quite like a crowd.
- P.T. Barnum
How'd you get here?
At the age of four, I found myself cast in a TV commercial on the front doorstep of our 1800s farmhouse. By age 17, I was working full-time at an advertising agency. By age 22 I had a degree in PR and advertising paired with a well-respected music blog, and in the decades since I’ve worked across the spectrum of the industry — advertising, PR, direct, digital, and social — in pursuit of helping brands create best-in-class programs alongside best-in-class pros. As a futurist, technologist, and national conference speaker, I’m always looking for ways to take a more active role in defining and shaping the industry and future of creativity that captivated me from such a young age. This dream is manifested by my roles on the South by Southwest Advisory Board, Shorty Awards judging panel, speaking at events like Digital Summit, publishing my weekly newsletter, Social Signals, and more. I fully believe that right now is the best time to work in this industry, and I’m excited to help FINN’s clients compete for attention, build loyalty, and deliver measurable sales results each and every day.