OUR WORK Hobbycraft
Surprise And Delight Press & Influencers With Spook-Tacular Gifts
To launch Hobbycraft’s spook-tacular Autumn and Halloween product range, the FINN team were challenged with encouraging consumers to “Get their home autumn ready”, by showcasing the new collection in an impactful way whilst positioning Hobbycraft as the go-to retailer for DIY and ready-made products, drive awareness, sales, press call-ins and social media buzz.
GOAL
Encouraging consumers to “Get their home autumn ready”, by showcasing the new Hobbycraft collection in an impactful way whilst positioning Hobbycraft as the go-to retailer for DIY and ready-made products.
SECTOR EXPERTISE
Consumer
42
media recipients for the Halloween Hamper
1.6M
total reach for 30 pieces of social media content
90
pieces of coverage
54.6M
total reach for Autumn and Halloween
The work
Surprise and delight 50+ top-tier national, consumer, lifestyle media and influencers with a WOW unboxing moment. Each hamper was personalised with the recipient’s name and filled with plush pumpkins and other home décor items for people to create an “Instagrammable” moment within their homes. To drive people to the website, each person was given two gift vouchers and a personalised compliment slip.
Titles of the media included Daily Mail, The Sunday Times, ITV This Morning, The Guardian, Metro, The Telegraph, Independent, Ideal Home, Grazia, House Beautiful, Prima, Mother & Baby and many more.