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FINN Partners Expands Health & Wellness Portfolio with Humango Partnership

March 5, 2024

Boulder, Colorado-based training application incorporates AI-powered technology to create fitness and race-day plans for users

NEW YORK, NY (March 5, 2024) – FINN Partners, an award-winning, independent global marketing and communications agency, announced that its NY-based Consumer Lifestyle and Sports (CLS) division, is expanding its roster in the health and wellness industry with the addition of Humango™, a digital training platform for endurance athletes that provides optimized, individualized, and adaptive plans with data-driven feedback after each workout. Humango and FINN Partners kicked off the partnership on February 1.

Founded in 2019 by Dr. Eric Abecassis, Humango utilizes advanced AI-powered technology to provide personalized training plans and support, with a mission to empower athletes to achieve their fitness and race-day goals. Humango takes both your life constraints and training response into account when optimizing your plans, so that you reach your potential in the best conditions body- and mind-wise.

“The intersection of athletics and technology continues to expand across different landscapes, with endurance sports being one of them,” said Missy Farren, Managing Partner. “This is why we are excited to partner with Humango. They are looking to separate themselves from what has become an oversaturated industry, and by incorporating unique AI into their platform for their users to experience firsthand, we feel they will accomplish this in no time.”

The addition of Humango helps further elevate FINN Partners’ CLS Division, one that has been at the forefront of the health and wellness and endurance spaces for more than a decade, with leading client partners such as Life Time, Target, New York City Triathlon, Cannondale, Fresh Blends and more. CLS Senior Partner Caroline Andrew, and Director, Media Specialist Max DeFilippis will oversee day-to-day management of Humango.