OUR WORK Merck
Ushering in Merck China’s New President, Marc Horn
Merck, a prominent science and technology company, is ushering in a new era of leadership as Allan Gabor hands over the reins to Marc Horn, who is set to become the President of Merck China on January 1, 2024.
GOAL
Anticipating this pivotal leadership transition, we partnered with Merck China to curate a strategic profiling campaign. Our objective was to showcase his distinctive leadership style, profound industry experience and expertise in navigating complex geopolitical issues to lay the groundwork for a seamless transition both internally and externally.
SECTOR EXPERTISE
Health
The Work
Since 2023, we have developed a comprehensive profiling and communication strategy starting with extensive research and analysis on peer companies’ leaders, followed by a CEO workshop to hone Marc Horn’s communication style. We planned a series of content campaigns to further solidify his unique leadership image that included a dialogue and handover video between the current and former presidents, a greeting video infused with Chinese philosophy, core media interviews, and speaking opportunities at industry events.