OUR WORK wheelock properties
Launching the ultra-luxurious residences.
Located in most prestigious area, Mount Nicholson is a premium residential development which combines the creative vision of world-renowned architects and designers including Robert Stern, Yabu Pushelburg, David Collins Studio and Alexandra Champalimaud.
GOAL
Positioned Mount Nicholson’s apartments as the destination of ultra-luxurious residences.
SECTOR EXPERTISE
Property
The Work
We tailored the messaging for specific media categories, targeting top-tier local and international publications, and helped positioned Mount Nicholson’s apartments as the destination of ultra-luxurious residences. Emphasizing the unique design elements and target features in lifestyle publications with well-recognized design sections.
During the campaign period, we attained widespread coverage in the property section. We also secured multi-page lifestyle or design stories on the project in top titles.