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FINN Partners’ NY consumer lifestyle and sports group bolsters outdoor industry prowess with the addition of new client Kodiak

September 8, 2023

NEW YORK – FINN Partners, an award-winning, global independent marketing and communications agency, announced that its NY Consumer Lifestyle and Sports (CLS) team continues to grow by utilizing the innate connections between outdoor, sports and lifestyle with new client partner Kodiak. FINN will work closely with the brand on communications strategy, brand visibility, innovative product launches, and collaborating with a deep roster of celebrity, athlete and ambassador partners who inspire epic adventures.

“As a team of adventurers who love to stay active and ‘keep it wild,’ the CLS group is thrilled to work with this epic breakfast brand,” said Missy Farren, Managing Partner. “It’s a brand that began with a family recipe being sold out of a little red wagon that boomed after an appearance on Shark Tank in 2014, and has since grown into a brand that cares for our environment – and one that we’re proud to partner with.”

The team will support Kodiak’s Keep It Wild program, through which the brand supports wildlife and land conservation efforts through partnerships, featured artists, and limited-edition items for purchase, 100% of the sales from which are donated to organizations that dedicated to aligned efforts for wildlife and land conservation.

“Kodiak is on a mission to feed epic days and wilder lives, and we’re thrilled to have FINN’s Consumer Lifestyle and Sports team join the charge. We’re so impressed by the group’s breadth of experience and are looking forward to partnering with them on the Kodiak brand journey,” said Cory Bayers, Chief Marketing Officer, Kodiak.

The CLS group has bolstered its expertise and continued growth within the outdoor industry by recently welcoming additional new clients to its portfolio, including iconic outdoor performance brand Coleman, climate policy leader Protect Our Winters, global river advocacy storytelling platform Rivers are Life, and the 100% sustainable clothing company on a mission to make the outdoors more accessible to everyone, Toad & Co.