News and Insights
FINN Partners’ NY consumer lifestyle sports practice drives growth in sports entertainment with new clients Fubo Sports, Cosm, and excel sports management
August 16, 2023
NEW YORK – FINN Partners, an award-winning, independent global marketing and communications agency, announced that its NY Consumer Lifestyle and Sports (CLS) team continues its growth in sports entertainment with the addition of new client partners Fubo Sports, Cosm and Excel Sports Management.“Our group has prioritized major growth of our sports marketing business in recent years, and we are pleased to work alongside these true industry leaders in sports entertainment,” said Missy Farren, Managing Partner. “The sports entertainment industry is seeing a major shift in the way sports fans consume content and experiences. It’s an exciting time to partner with clients who produce award-winning original content and groundbreaking technology.”
FINN was recently tapped to highlight Cosm’s “Shared Reality” venues and experiences spanning live sports and entertainment, immersive art, and other experiential content. In April 2023, the team helped announce a multi-year partnership between Cosm and UFC which will see Cosm produce and present live UFC Pay-Per-View events in immersive 8K at its forthcoming venues set to open in Los Angeles (Spring 2024) and Dallas (Fall 2024). The team followed up the initial announcement by helping organize a media showcase to debut the first-ever UFC fight in “Shared Reality” at Cosm’s Salt Lake City Experience Center ahead of UFC 291, which took place in Salt Lake City on July 29.
The team has also recently partnered with leading live, free-to-consumer TV network Fubo Sports, to highlight its award-winning original programming, partner content and live sports offerings. Available on more than 155 million devices, Fubo Sports’ original programming is hosted by iconic athletes and current stars including Gilbert Arenas, Terrell Owens, and T.J. Houshmandzadeh, among others, with legendary sports figures appearing as guests each week. Additional partner content includes Shawne Merriman’s Lights Out Xtreme Fighting, Professional Fighters League, World Poker Tour and BeIN Sports Xtra, among others.
Other notable new FINN Partners NY CLS clients in sports entertainment include Excel Sports Management, an industry-leading agency representing top-tier talent, blue-chip brands and marquee properties. FINN was tapped to support Excel’s women’s athlete division to help tell the stories of elite athletes including WNBA players Napheesa Collier, Arike Ogunbowale and Kristi Tolliver; LPGA athletes Michelle Wie West, Rose Zhang, and more.
FINN has also recently partnered with indoor golf simulator TruGolf and the National Women’s Soccer League to grow its sports entertainment client roster.