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FINN Partners Appointed as Retained PR Agency for Berry Bros. & Rudd Spirits, Including No. 3 London Dry Gin Brand

July 31, 2023

FINN Partners, the global full-service marketing and communications agency, is pleased to announce a further client win for its European consumer team in London.

The agency won a competitive pitch to deliver PR consultancy on a retained basis for Berry Bros. & Rudd Spirits, including No. 3 London Dry Gin, The King’s Ginger and Hine Cognac. The team will launch strategic projects and brand partnerships across the UK and key global markets, as well as ongoing media relations and seasonal activity. The UK team will also co-ordinate PR activity in the US, Italian and German markets. This is in addition to the existing Berry Bros. & Rudd fine wine brief, which has been retained by FINN Partners Consumer team since 2021.

Madeleine Axelsson, Global Brand Controller – No.3 London Dry Gin said; “We are thrilled to embark on this exciting journey alongside FINN Partners. Their proven expertise in consumer PR and their genuine enthusiasm for our No.3 London Dry Gin have left us inspired and confident in the potential of this partnership. We have an extremely exciting year ahead, and together we’ll raise the bar and introduce our exceptional brands to even more discerning palates around the globe.”

Zaria Pinchbeck, Managing Partner for FINN Partners, Consumer EMEA, said; “This is a big year for the Berry Bros. & Rudd Spirits portfolio with some brilliant campaigns set to launch. We are hyped to work on this fabulous and renowned selection of brands.  We’re thrilled to add the Spirits brief to our existing brand building and corporate comms remit.”

These latest wins build on a fast-growing global F&B consumer portfolio at FINN Partners that includes Aboard, Berry Brothers & Rudd, Bolthouse Farms, Brazi Bites, Bubbies Ice Cream, Country Archer Provisions, Dole, Elmhurst 1925, Filippo Berio, Forager Project, Koe Organic Kombucha, La Tourangelle, The World’s 50 Best Restaurants, Little Caesars,  Lobos 1707, Mandolin Taverna, Mirazur at Montage Los Cabos, NotCo, Oche Gastro Gaming, Simple Mills, Stag’s Leap, St. Michele Wine Estates, Tofurky, Thomas Keller Grill aboard Seabourn Cruises, Wagamama and Waitrose.