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Tuscany Tourist Board Appoints FINN Partners as Its UK PR Agency

May 15, 2023

LONDON – Global independent marketing and communications agency, FINN Partners, has been appointed by Toscana Promozione Turistica (Tuscany Tourism Promotion) to lead its PR, in the United Kingdom.

FINN Partners communications strategy will focus on educating, strengthening, and increasing share of voice for Tuscany for both consumer and travel trade in the UK.

Francesco Tapinassi, Director Toscana Promozione Turistica, commented: “With 2023 booking figures to Italy this summer proving to be strong, it’s imperative that the region of Tuscany is firmly on the mind of both consumers and travel agents alike. FINN Partners brings an in-depth knowledge of PR, marketing, and the travel trade for the United Kingdom, which provides us the opportunity to promote our key pillars and the undiscovered parts of Tuscany to UK travellers to reiterate that Tuscany is a large province with plenty to offer UK visitors.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “Tuscany is a very special part of Italy and with an almost universal appeal makes it an exciting holiday destination for UK consumers. Tuscany is often thought of as a cultural destination, known for its art, history, food, and wine which are all major reasons to visit the region, but there is an adventurous side to Tuscany as well which we very much look forward to focusing on through our communications strategy. With the Italian National Tourist Board already a client, Toscana Promozione Turistica is an exciting addition to our Italian portfolio.”

The FINN Partners UK Travel portfolio also includes destinations such as Iceland, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid and Accor.