OUR WORK penn state thonn
Digitizing and modernizing a campaign to end pediatric cancer.
THON is a year-round fundraising and awareness campaign for the fight against childhood cancer. These efforts culminate every February in a 46-hour, no sitting, no sleeping, dance marathon.
GOAL
Update messaging, materials and website copy to digitize their fundraising from on-the-ground canning to online donations, while securing major national media coverage.
SECTOR EXPERTISE
CSR, Wellness, Purpose & Social Impact
The Work
THON’s sole beneficiary, Four Diamonds, not only covers treatment costs for pediatric cancer patients at Penn State Children’s Hospital, but also funds innovative research to find a cure. In just a few weeks, Finn Partners completely revamped their media materials, updated the website copy, developed a new national PR strategy and secured millions of impressions for the annual dance-a-thon event.
THON has been highlighted in four Good Morning America segments in three years, featured by ABC News, PEOPLE Magazine, New York Post, and Forbes as well as ABC and CBS Live streams. FINN has secured more than 300 million media impressions and increased fundraising by over 10% YoY.