News and Insights

Tru Earth, Inc. Names FINN Partners as U.S. Integrated PR and Marketing Agency of Record

November 17, 2022

NEW YORK – Global, independent marketing and communications agency, FINN Partners, has been named U.S. Integrated PR and Marketing Agency of Record for Tru Earth, a global zero-waste household cleaning products company committed to eradicating plastic containers. The company is disrupting the global $235 billion household cleaning products market with an innovative and eco-friendly suite of offerings, proving there are effective strategies for manufacturing and packaging household products in a way that is kinder to the planet.

FINN is tapped to deliver integrated marketing strategy and activation, including creative campaign development, PR communications, product sampling, CSR and social good engagement, thought leadership, partnership support, and more.

Tru Earth, the number one eco-strip brand in Canada, was incorporated in the U.S. in 2022, and the company continues hyper-growth efforts to expand its footprint across the U.S. and around the world. Tru Earth is currently available in over 78 countries and is advancing its mission by offering biodegradable, ultra-concentrated cleaning strips for laundry, surfaces, and toilets with more new products on the horizon before year-end.

“In the short time since we launched this brand in 2019, we realized that there was a much bigger need for zero-waste cleaning solutions that don’t harm the environment, a bigger critical cause than we had imagined. So we leaned in, and 3.5 years later we are a mid-sized global company,” states Ryan McKenzie, co-founder, and chief marketing officer. “We reached a point in 2022 and recognized the opportunities that were possible with an agency like FINN Partners in our corner as we looked to expand in the U.S. We’re thrilled to have these efforts underway and excited for what’s to come in 2023.”

“Tru Earth has embarked on an exciting new chapter in their purpose-driven journey, launching in the U.S. and supporting social change in addition to innovating new products,” stated Kris Graves, managing partner, FINN Partners. “FINN is honored to have been selected as the partner to drive the company’s critical cause forward.”

“With 6,000+ retail locations ranging from small specialty stores to major retailers and distribution centers throughout the U.S., we knew it was time to select a partner we could trust to help us grow and succeed in this very important market,” states Brad Liski, co-founder and chief executive officer. “We needed the U.S. expertise, experience, and integrated power of the FINN team to collaborate with us to drive our strategic initiatives forward and create true lasting change. It was an immediate connection and easy agency choice, especially given the agency’s strength in the CSR and social good sector.”