OUR WORK seabourn cruise line
A destination-centric content strategy.
Cruising on a Seabourn ship is unlike any other form of travel. The experience is luxurious, yet relaxed — elegant, yet casual — sumptuous, yet understated. Seabourn pioneered small-ship, ultra-luxury cruising, and continues to represent the pinnacle of that unique style of travel. Their fleet of intimate, all-suite ships, carrying between 458 and 600 guests each, sail to the world’s most desirable destinations at their peak seasons. In 2022, Seabourn once again trusted FINN Partners to cement its position as the pioneer of ultra-luxury cruising by unveiling a fresh, new creative brand campaigns and helping launch a new fleet of ships.
GOAL
Leverage signature elements of the Seabourn experience and place them at the forefront of the line’s social strategy, fostering user engagement and eliciting emotion.
SECTOR EXPERTISE
Travel & Tourism
1.1M
Instagram/Facebook story impressions
48.2K
reels/IGTV views
28K
Instagram/Facebook story engagements
The Work
Through our thematic content strategy and expertise on diversifying content types, the team innovated and adopted new platform features for Seabourn’s social accounts – launching Instagram Reels and Instagram Guides, renewing efforts across video production, creating a steady cadence of IG/FB stories and user-generated content reshares – all while strategically advising on paid social media efforts. On the content production front, in-house photographers and videographers led social media first content capture missions on-board, while influencers were tasked with capturing personality-infused assets for the brand’s use.