News and Insights

Mobile Premier League taps FINN Partners Sports Division for US Launch and Ongoing Comms Strategy

October 21, 2021

New York, (October 22, 2021) – The Mobile Premier League, Asia’s largest esports and skill gaming platform, has become the latest brand to tap FINN Partners growing Sports Division. As MPL’s agency of record in the U.S., FINN is leading their U.S. launch and ongoing communications strategy.

After becoming Asia’s biggest and most trusted gaming platform with more than 81 million registered users across India and Indonesia, MPL unveiled their MPL App in the U.S. in July with nine casual games available on the Apple App Store and Android for users. The super app offers a seamless experience for players and the unique opportunity to play, compete, and win cash prizes.

With the popularity of sports betting and mobile gaming continuing to soar, MPL sees an incredible opportunity in U.S. for casual real money gaming and global esports competitions.

FINN’s experience in sports betting, esports and gaming has led to immediate results for the MPL team.

Overall, the company now has 85 million users, and was recently valued at $2.3 billion, becoming India’s second gaming startup to achieve unicorn status (startups with valuations over $1 billion) and more than doubling their valuation of $945 million a few months ago. In the U.S. by the end of this year, MPL is expecting 300,000 users, more than $100 million in gross merchandise revenue, and the debut of more casual games for users.

FINN has already delivered impressive results with key placements secured in Forbes, Venture Beat, TechCrunch, Sports Business Daily, Front Office Sports, Esports Insider, Esports Observer, SportTechie, Yahoo! and many others.

The FINN Partners team will be led by John Acunto, Senior Partner of Sports, and Matt Saler, Vice President of Sports.