OUR WORK Bosch
Launching a new product into the digital world.
With a new product to launch in a crowded marketplace, Bosch Packaging Technology (now Syntegon) needed to create brand awareness, generate leads online and increase market share globally outside of traditional trade shows. To facilitate the successful launch of the world’s fastest vertical bagger with Doy Zip functionality, FINN Partners masterminded and executed an integrated global marketing campaign to target and connect with key decision-makers and ultimately drive sales.
GOAL
Facilitate the successful launch of the latest Bosch packaging machine, generating global sales and increasing market share.
SECTOR EXPERTISE
Manufacturing
400+
sales leads generated from the microsite
20k+
visits to the microsite in a 12-month period
The Work
Compelling brand story
FINN helped Bosch Packaging Technology establish a differentiated messaging platform to position Doy Zip from Bosch as the world fastest vertical bagger that also offers a premium look, helping brands to attract consumers at the point-of-sale. The new brand story strongly distinguished Doy Zip technology from competitors, capturing the attention and interest of prospects.
Robust sales approach that lasts
Multi-lingual, multi-channel sales and marketing campaign not only generated strong interest among target audiences, but also drove visitors to the Doy Zip microsite – the heart of the campaign and sales generation machine. With over 400 global leads generated via the microsite in a 12-month period, FINN created a well-oiled lead generation tool that will deliver for years to come.
Outside-the-box thinking
Engineer-focused, FINN challenged the traditional sales approach at Bosch Packaging Technology via extensive training of sales teams to target both decision-making groups – engineers and marketers. FINN sales experts advised on how to best leverage the powerful positioning and messaging platform to gain traction with key decision-makers with an outside-the-box sales presentation template.
Spreading the word
A well-focused, integrated communications campaign was launched to boost interest and leads. Multi-faceted public relations, thought leadership activities and PPC campaign in English, German, Spanish, French and Chinese drove traffic to the microsite with over 20,000 visits in the first year and captured the market’s interest.
The digital possibilities of launching and promoting a product are limitless. Partnering with an experienced team will allow you to take shortcuts to effective B2B product launch strategies and equip your sales teams with a continuous flow of high-quality leads.
